Fyma

No new hardware

Prove your traffic. Attract better tenants. Grow your centre.

FYMA turns existing cameras into footfall and traffic data, so landlords, centre managers, and leasing teams lead with evidence-not estimates.

Prove footfall to prospective tenants

Identify high-traffic zones and optimise tenant mix

Benchmark centre performance and track leasing negotiations

The income blind spot

You're leasing retail space on assumed footfall-not verified data.

Shopping centre managers typically benchmark footfall using intermittent counts or estimates to give tenants and investors confidence in their location. Landlords set rents, plan events, and negotiate leases based on projections rather than continuous, verified data. Result: missed revenue, poor tenant retention, and weak positioning against competing centres.

FYMA turns cameras into verified footfall data-so every lease negotiation and marketing decision is backed by real evidence.
The income blind spot

What FYMA measures

Measured automatically, minute by minute.

Total footfall and visitor trends

Directional flow

Zone-level footfall

Dwell time and engagement by zone

Tenant-specific traffic

Peak traffic patterns

Return of investment / annualised

Typical value per centre

Saving

£50k–£200k

Leasing & tenant negotiation

(evidenced footfall)

£40k–£100k

Tenant mix optimisation

(with rental renegotiation)

£30k–£80k

Promotional effectiveness

Total impact: £100k–£350k per centre per year

"Proof footfall in weeks. Lease with confidence."

From camera to insight - fast

From camera to insights
in 24 hours.

1

Connect to existing
IP cameras

2

Define footfall zones
and flow patterns

3

Dashboards, footfall
reporting, benchmarks

Explore FYMA Technology

Who it's for

Centre Management & Marketing

Prove footfall to tenants, justify marketing spend, and optimise event performance with real data.

Leasing & Commercial Teams

Justify rental levels, evidence footfall to prospective tenants, and benchmark against competing centres.

Operations & Finance Leadership

Track centre performance, optimise operational spend, and make data-backed decisions on tenant mix and capital improvements.

Lease retail on proof, not projection. Let footfall data close deals.

Lease retail on proof, not projection. Let footfall data close deals.