CASE STUDY - Ülemiste City
Transforming urban mobility and estate management at Ülemiste City with AI-powered insights
Ülemiste City, a thriving mixed-use campus in Tallinn, Estonia, initially struggled to understand movement patterns across its estate. With diverse tenants and 18,000 daily visitors, real-time data on mobility, traffic flow, and occupancy was essential. Fyma deployed an AI-driven solution providing comprehensive insights without capital expenditure.
The Problem
Ülemiste City faced challenges in understanding and managing movement patterns across its extensive mixed-use campus.
- Inefficient mobility monitoring and congestion management
- Limited estate-wide activity visibility
- Over-reliance on imprecise cellphone data
- Parking and curbside management inefficiencies
- Difficulty assessing urban planning interventions
- Need to optimise green spaces while maintaining profitability
The Solution
Fyma integrated with Ülemiste's existing security camera network to provide comprehensive movement analytics with no additional hardware.
- Footfall analytics across public spaces, offices, and retail
- Traffic flow insights and modal share tracking
- Real-time parking optimization and wayfinding
- Event impact analysis for planning interventions
- GDPR-compliant anonymized insights
Results & Metrics
Fyma delivered measurable improvements across mobility, sustainability, and operations.
- €150,000 saved in capital expenditure by leveraging existing cameras
- 5x increase in green space footfall on days with pop-up vendors
- 20% reduction in parking congestion; 2.2 metric tonnes of CO₂ saved monthly
- 3x higher bike-to-work rates compared to the capital average
- Enhanced negotiations with local authorities through data-backed insights
Conclusion
Ülemiste City transformed urban mobility management by replacing estimations with real-time movement data. Fyma's platform provides unparalleled insights into footfall, vehicle traffic, and occupancy patterns both indoors and outdoors, enabling enhanced tenant experience, optimised urban mobility, and smarter planning decisions.
Client Background
Industry
Mixed Use
Location
Estonia
Information
Ülemiste City is Estonia's largest smart business district near Tallinn Airport, hosting nearly 500 companies and 18,000 employees. The district emphasises sustainability, smart city solutions, and innovation.
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