CASE STUDY - The Shard
Design Transformation At The Shard
Architects and real estate management overseeing a premier London landmark needed insights into actual space usage before a major lobby redesign. Using AI-powered video analytics from existing cameras, Fyma revealed precise movement patterns by entrance, desk, and time of day - delivering actionable data that replaced assumptions, optimised layout decisions, and reduced unnecessary spending.
The Problem
The client prepared for a high-profile, costly lobby redesign based on assumptions rather than observed behaviour. They lacked visibility into usage patterns across entrances, reception performance, and peak-period capacity.
- Which entrances carry the heaviest load?
- How are reception desks actually used throughout the day?
- Can the lobby handle high-traffic days without major redesign?
- What arrival, queuing, and exit patterns should guide improvements?
The Solution
Fyma activated AI video analytics across existing CCTV infrastructure, generating continuous, privacy-first movement data. A six-week deployment included collaborative metric design with architects and full privacy compliance - no facial recognition or personal data captured.
- Entrance-by-entrance movement tracking
- Real-time and historical reception usage analysis
- Heatmaps and routing insights
- Peak-period capacity validation
"Fyma turned our cameras into a decision engine. We now have hard evidence for door strategy, reception layout and staffing, plus assurance that peak surges won't break service."
Asset Management Lead
Results & Metrics
The deployment delivered measurable outcomes within weeks.
- 99% accuracy verified entry intelligence tracking 20,000+ weekly visitors
- Reception performance and current user experience mapped and validated
- Footfall and occupancy data supporting energy, cleaning, and staffing adjustments
- £150k+ in savings unlocked through deferred or avoided design decisions
Conclusion
The client replaced assumptions with evidence, designing around actual movement patterns. Verified door-usage data, reception metrics, and proven peak resilience enabled confident decisions: simplifying where helpful, staffing strategically, and calibrating services to real demand.
Client Background
Industry
Mixed Use
Location
United Kingdom
Information
The real estate management team operates a flagship Grade A mixed-use building combining premium offices, hospitality, and public attractions with major transport connections. High, varied footfall from commuters and destination visitors makes lobby performance critical to safety, service quality, and brand standards.
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