CASE STUDY - Jamestown
How Jamestown use Fyma to enhance its real estate analytics
Jamestown, a prominent real estate investment and management company, sought to gain deeper insights into customer movement and space utilisation across their diverse property portfolio. By implementing Fyma's AI-driven analytics, Jamestown achieved accurate multi-story tracking, operational efficiency, and data-driven decision-making without requiring new infrastructure.

The Problem
Jamestown faced challenges in accurately tracking customer movement and lacked comprehensive operational insights across their multi-story properties.
- Inaccurate movement tracking in multi-story buildings
- Lack of comprehensive operational insights beyond basic occupancy
- Traditional methods providing inadequate data for decision-making
- Missed opportunities in space utilisation and event impact analysis
The Solution
Fyma provided an AI-powered analytics platform seamlessly integrated with existing CCTV infrastructure, eliminating the need for new hardware investments.
- Multi-story customer movement tracking
- Real-time overcapacity alerts for proactive management
- Event impact analysis quantifying effects on foot traffic
- Comprehensive business intelligence beyond basic occupancy data
"A highly accurate and actionable solution for understanding movement and space utilisation, which stood out as a superior option."
Jamestown
Jamestown Management
Results & Metrics
Fyma delivered significant improvements across Jamestown's portfolio.
- 3x revenue increase through data-driven optimization
- Enhanced accuracy: transitioned from estimated datasets to precise headcount tracking
- Event impact analysis: quantified effects of events on foot traffic
- Real-time overcapacity alerts enabled proactive management
Conclusion
The collaboration has transformed Jamestown's property management approach through precise tracking, operational excellence, and comprehensive insights, solidifying their position as a leader in innovative real estate management.
Client Background
Industry
Real Estate Investment & Management
Location
United States
Information
Founded in 1983, Jamestown L.P. specialises in transforming spaces into innovation hubs and community centers. Their portfolio includes iconic properties such as One Times Square in New York City, Ponce City Market in Atlanta, and Ghirardelli Square in San Francisco.
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