Iconic London Landmark – Fyma – Unlock Data-Driven Decisions from Every Camera

CASE STUDY - Iconic London Landmark

Design Transformation At An Iconic London Landmark

The architects and real estate management team behind one of London’s most iconic landmarks engaged Fyma ahead of a major redesign of the building’s lobby. They needed clear, credible insight into how people actually use the space – by door, by desk, and by time of day – without disrupting operations or installing new hardware.

Using AI-powered video analytics via the building’s existing camera network, Fyma surfaced precise movement patterns. The findings replaced assumptions with facts, informed layout decisions, and validated operations. The outcome was a confident redesign, measurable cost savings, and a better experience for tenants and visitors alike.

Client Background

Industry

Mixed Use

Location

United Kingdom

Information

The building’s real estate management team oversees a flagship, mixed-use Grade A asset that combines premium offices, hospitality and public attractions, seamlessly connected to major transport links. Their remit spans leasing strategy, day-to-day operations, security and compliance, sustainability targets and stakeholder coordination across tenants, service partners and the building architects.

With consistently high and varied footfall – from commuters to destination visitors – lobby performance is mission-critical to safety, service quality and brand standards. Peak-period resilience, wayfinding clarity and reception efficiency sit at the heart of their mandate, underpinning tenant satisfaction, revenue protection and the asset’s reputation in a highly competitive market.

The Problem

The client was preparing to invest in a high-profile lobby redesign, with costly decisions resting on assumptions rather than observed behaviour. Key issues included:

Unclear usage across entrances, risking over-maintenance or refurbishment of underused zones.
Limited visibility into reception desk performance, staffing levels and visitor wait times.
No robust evidence on whether daily surges were pushing the space beyond capacity.
A need for rapid, privacy-safe insight with zero disruption to existing systems or user experience.

The client had some challenging questions to answer, but lacked the data insights with which to answer them:

Which entrances carry the heaviest load?
How are reception desks actually used across the day?
Can the lobby handle high-traffic days without redesigning everything?
What patterns in arrival, queuing and exit should guide improvements?

The risks of getting it wrong were significant: misaligned investment in unnecessary or ineffective redesign, leading to sizeable wasted expenditure; bottlenecks and friction during peak periods, leading to low tenant satisfaction; and poor visitor experience, leading to a negative brand impact at this iconic building.

The Solution

Fyma activated AI video analytics across the building’s existing CCTV network to generate continuous, privacy-first movement data.

Key features included:

Entrance-by-entrance movement tracking to identify patterns in the flow of people
Real-time and historical reception usage to understand peak reception desk demand
Heatmaps and routing insights to inform natural footfall patterns
Validation of capacity performance across peak periods

The solution ran continuously for six weeks across June and July 2025. Key adaptations included:

Collaborative zone and metric design with Architect, William Matthews Associates, to support the redesign brief
Full compliance with privacy and security needs, no facial recognition or personal data captured
Platform access for REM and architects to explore data live, not just through static reports

Fyma turned our cameras into a decision engine. We now have hard evidence for door strategy, reception layout and staffing, plus the assurance that peak surges won’t break service. It’s the clarity we needed to de-risk the redesign.

Asset Management Lead

Results & Metrics

Fyma helped the client unlock vital insights about tenant and visitor behaviour and interactions with their lobby design. These included:

Verified entry intelligence delivered with 99% accuracy measuring over 20,000 visitors weekly
Reception performance and current user experience mapped and validated
Footfall & occupancy data supported energy, cleaning and staffing adjustments aligned to actual demand and movement patterns
Door-level insights helped prioritise CapEx, unlocking £150k+ in savings by deferring or avoiding unnecessary design decisions

Conclusion

The client used Fyma to replace assumptions with evidence and to design around how people truly move through one of London’s tallest and most iconic landmarks. Verified door-usage ratios, reception-desk data and proven peak resilience gave the team confidence to simplify where it helps, staff where it matters and calibrate building services to real demand. For a flagship mixed-use asset where brand and service are paramount, Fyma delivered privacy-first, hardware-light analytics that streamline navigation, improve operational efficiency and elevate the tenant and guest experience.

CASE STUDY - Iconic London Landmark

Design Transformation At An Iconic London Landmark

Client Background

Industry

Mixed Use

Location

United Kingdom

Information

The Problem

The Solution

Results & Metrics

Conclusion

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