ABOUT FYMA

Helping commercial real estate optimise spaces with AI-powered insights

Built on innovation, trust, and privacy

We’re on a mission to make smarter spaces accessible for all

GDPR-compliant AI that values privacy and transparency

Trusted by leaders in commercial real estate, retail, and urban planning

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OUR MISSION

Truly intelligent spaces without compromising on privacy

We’re striving to transform the data-poor commercial real estate industry with advanced computer vision and AI solutions that provide better insights, smarter decisions, and truly data-driven spaces.

Fyma aims to create intelligent, data-driven spaces optimised for efficiency, sustainability, and innovation. Our vision is to lead the world in camera-agnostic, video-based analytics, enabling anyone to licence our technology without the need to lock in to expensive hardware or proprietary software.

Karen K Burns, CEO

01.

Five years of product development before going to market

Unlike other competitors, we’ve seriously put the time and effort into developing our product, including owning our own patented software, so it’s perfect for your use case. 

02.

>97% accuracy

Others do basic tests. At Fyma, we’ve rigorously we stress-tested our product to your requirements in great depth so the accuracy of the final outcome surpasses competitors

03.

Ethics, always

Our product never tracks indiviuals, just metadata. It’s completely anonymised and impossible to hack. 

Our values

Innovation

Innovation

We push the boundaries of AI to create meaningful solutions

Transparency

Transparency

Your data is always secure and private with Fyma

Impact

Impact

Helping businesses achieve measurable results through smarter decisions

The most accurate computer vision tool on the market* and truly privacy-centred

HOW FYMA STARTED

Our story

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How it started

Getting set up in 2020, Fyma set out to bridge the gap between physical spaces and actionable data. With its headquarters in London, UK, and a data science centre in Estonia, Fyma has spent four years building, training, and optimising its proprietary computer vision product suite, which is patented in the US and accredited.

What we do

From occupancy and footfall tracking to real-time alerts, anomaly detection and portfolio benchmarking, Fyma delivers measurable value to commercial real estate clients, unlocking new possibilities for an industry ripe for transformation.

Established relationships with leading CRE and multi-asset funds in UK, Europe and North America, cementing our status as a leading supplier of computer vision-enabled analytics in CRE

Closed a funding round at the end of 2023 to fuel growth in the UK and North American markets

Passionate about ethical AI and responsible collection of data and insights to fuel more effective decision-making

WHO WE ARE

Our Team

Karen Burns
Founder & CEO

With over 19 years of experience in ICT and business development, she has led innovation and growth at companies like CGI Estonia and Mooncascade. Having worked across the UK, South Africa, and the Middle East, Karen has collaborated with both private and public sectors, including bringing major film productions to Abu Dhabi. A passionate advocate for women in STEM, she frequently speaks at industry events on strategy, business development, and technology.

Sam Pound-Jones
Head of Sales

Sam brings over a decade’s experience in smart building technology from deployment, manufacturing to consultancy. Passionate about innovation and solving challenges, Sam enjoys building lasting relationships, bringing AI-driven solutions to the built environment. Helping businesses unlock their real estate data potential to drive solid return on investment.

Kaarel Kivistik
Head of Software

Kaarel Kivistik is a seasoned software leader specializing in scalable, high-performance systems. As Head of Software at Fyma, he drives technology strategy, ensuring the platform remains cutting-edge, reliable, and seamlessly integrated. With expertise in Kubernetes, Python, and modern web technologies, Kaarel has over a decade of experience in cloud-native solutions and distributed systems. Before Fyma, he led software development at SIFR and spent nearly four years at Mooncascade as a web architect and developer, mentoring teams and optimizing workflows.

Madis Pukkonen
Software Developer

With 15 years of experience in software engineering, Madis specializes in data integrity, AI, and mapping technologies. Passionate about urban planning and analytics, they have worked on projects that enhance city efficiency and livability. Their background includes roles at Snackable AI, Guardtime, and HERE Technologies, where they developed AI-driven content structuring, data verification systems, and navigation solutions. Skilled in full-stack development, devops, and prototyping, Madis is committed to leveraging technology for smarter, people-centric cities.

Ed Halliday
COO

Ed is an experienced entrepreneur, startup COO and venture builder with particular experience in edtech, health tech and AI, in the UK, LatAm and the Middle East. Before Fyma, he was Director of Growth Operations at Focaldata AI, COO at Fire Tech (acquired by MyTutor) and Operations Director at Coschool. He holds a First-Class MA from Oxford University.

Michael Guest
Strategic Advisor

Mike is passionate about revenue growth and developing Go to Market strategies; having spent 14 years in Proptech and SaaS where he focussed on developing high-performing sales and customer success teams, creating new channels, partnerships, markets and expanding into new territories. Working in the team responsible for a London Stock Exchange public listing and business acquisitions were notable highlights.

Join our team

We’re always on the look for ambitious innovators.

Please send a cover letter and CV to careers@fyma.ai and we’ll be in touch.

FAQ

Frequently asked questions

BOOK A DEMO

Get Started with Fyma Today

Ready to unlock data-driven insights and maximize your property’s potential? Request Your Free Demo Now

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*Recorded as the most accurate computer vision tool on the market based on independent third party verifications

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