Jamestown, a prominent real estate investment and management company, sought to gain deeper insights into customer movement and space utilization across their diverse property portfolio. By implementing Fyma’s AI-driven analytics, Jamestown achieved accurate multi-story tracking, operational efficiency, and data-driven decision-making without the need for new infrastructure. This partnership has empowered Jamestown to optimize their properties and enhance tenant and visitor experiences.
CASE STUDY - Jamestown
How Jamestown used Fyma to enhance its real estate analytics
Client Background
Industry
Real Estate Investment and Management
Location
Europe
Information
Founded in 1983, Jamestown L.P. specializes in transforming spaces into innovation hubs and community centers. Their portfolio includes iconic properties such as One Times Square in New York City, Ponce City Market in Atlanta, and Ghirardelli Square in San Francisco. With a focus on design and sustainability, Jamestown manages a diverse range of commercial and mixed-use developments across the United States and Europe.
The Problem
Jamestown faced challenges in accurately tracking customer movement, especially in multi-story buildings, and lacked comprehensive operational insights. Traditional methods were inadequate, leading to potential inefficiencies and missed opportunities in space utilization and event impact analysis. Without addressing these issues, Jamestown risked operational inefficiencies and an inability to fully capitalize on their property’s potential.
The Solution
Fyma provided Jamestown with an AI-powered analytics platform that seamlessly integrated with existing CCTV infrastructure, eliminating the need for additional hardware investments. Key features utilized by Jamestown include:
- Multi-Story Tracking: Accurately monitoring customer movement across different building levels.
- Operational Insights: Real-time alerts for overcapacity situations and data-driven analysis of event impacts on foot traffic.
- Comprehensive Business Intelligence: Answering diverse business questions beyond occupancy, aiding in strategic planning and operational efficiency.
What they loved
Jamestown saw Fyma as a highly accurate and actionable solution for understanding movement and space utilization, which stood out as a superior option compared to other occupancy trackers.
The implementation process was straightforward, leveraging Jamestown’s existing camera systems rather than requiring major adjustments, ensuring a hassle-free setup. And, since Jamestown were still building their asset, they could design with Fyma in mind from the start.
Fyma generated specific benefits for Jamestown, including:
- Simple Setup – No need to invest in new infrastructure; Fyma works with existing setups.
- Multi-Story Tracking – Ability to accurately track customer movement across different building levels.
- Broad Business Applications – Initially expected to focus on retail and Beltline insights, but Fyma provides much more, including
- Operational insights (e.g., identifying overcapacity and sending real-time alerts).
- Event analytics (e.g., measuring event impact on foot traffic).
- General business intelligence – answering diverse business questions beyond just occupancy.
- Convenience – Automated notifications and insights make it easy for teams to act quickly.
Comprehensive Data Analysis – Fyma enables data-driven decision-making across multiple areas, making it a valuable tool for long-term strategy.
Results & Metrics
By adopting Fyma’s analytics platform, Jamestown realized significant improvements:
- Enhanced Accuracy: Transitioned from estimated datasets to precise headcount tracking, leading to more informed decision-making.
- Event Impact Analysis: Quantified the effect of events on foot traffic, optimizing future event planning and resource allocation.
- Confident decision-making: Unlike geospatial and other data sources, Fyma provides actual headcount tracking rather than relying on normalized or estimated datasets.This gives confidence in decision-making—answering critical questions that other solutions couldn’t for years.
- Operational Efficiency: Real-time overcapacity alerts enabled proactive management, enhancing safety and visitor experience.
These advancements have empowered Jamestown to optimize space utilization, improve tenant satisfaction, and strategically plan for future developments.
Conclusion
The collaboration between Jamestown and Fyma has transformed Jamestown’s approach to property management and analytics. By integrating Fyma’s AI-driven solutions, Jamestown has achieved precise tracking, operational excellence, and comprehensive insights, solidifying their position as a leader in innovative real estate management.