David Lloyd – Fyma – Unlock Data-Driven Decisions from Every Camera

CASE STUDY - David Lloyd

Optimising layout and equipment procurement at a leading UK gym operator

David Lloyd, one of the UK’s leading premium health and fitness operators with over 135 clubs, needed evidence-based insight to guide up to £800k of gym refurbishment investments. Despite sophisticated equipment, the team lacked reliable utilisation data to validate layouts, avoid CapEx waste, and justify decisions to the board.

Fyma deployed at David Lloyd Dartford using existing cameras, and delivered 97%+ accurate equipment- and zone-level analytics within just 24 hours. Within the first week, Fyma had already identified over £80,000 in CapEx impact, including £60,000 tied up in underused premium treadmills, and revealed capacity constraints in high-demand strength zones.

These insights are now shaping layout optimisation, equipment procurement, and multi-site refurbishment planning.

Client Background

Industry

Health & FItness

Location

UK

Information

With 135+ locations across the UK and Europe, David Lloyd offers full-service clubs spanning fitness, racquets, spa, family and wellness. Their investment model relies on frequent refurbishments and continual equipment upgrades to maintain a high-value member experience.

The Problem

David Lloyd typically made large-scale, high-stakes refurbishment decisions without access to granular utilisation data. The design and product teams relied on manager intuition, supplier guidance, and historic norms, leaving them blind to equipment performance, zone usage, and layout effectiveness.

Without addressing this gap, the operator risked:

Repeating costly layout mistakes across 100+ clubs
Locking tens of thousands in underused equipment
Failing to justify CapEx decisions at board level
Misaligning investment with actual member behaviour

The Solution

Within just one day of deployment, Fyma provided real-time, camera-based utilisation analytics that required no new hardware and delivered insights.

The platform delivered:

Equipment-level tracking (which machines, when, for how long)
Zone utilisation analytics (strength, cardio, functional, recovery)
Peak/off-peak patterns and session durations
Video verification to confirm real usage
Export-ready reports for investment committees

Key stakeholders, including the Design & Gym Implementation Manager, Product Lead, and a Senior Leader responsible for multi-site expansion, used these insights to assess refurbishment ROI and validate future design decisions.

Fyma’s AI is so important for understanding if what we’re doing is what members actually want. I’m genuinely shocked about the insights it’s revealed and desperate to see what else is hiding in the data. For us, it’s basically the cost of just over one treadmill to make sure we do a really good job on maximising our gyms and know where the pinch points are.

David Lloyd

Design & Gym Implementation Manager

Results & Metrics

Within the first weeks, Fyma uncovered several high-impact findings:

£60,000+ in underused equipment: Three premium treadmills (approx. £20k+ each) showed near-zero usage, contradicting assumptions that they were high performers.
£80,000 in CapEx impact identified in Week 1: Data revealed equipment oversupply, layout-driven underuse, and strength-capacity constraints—informing smarter capital allocation before future refurbishments.
Strength zone constraints: Half-rack platforms were fully occupied during 62.4% of peak observations, highlighting the need to rebalance investment from cardio to strength.
Behaviour-led design clarity: Clear weekday peaks at 9am and 5pm, strong weekend surges, and lower-than-expected lunchtime usage provided evidence to optimise staffing, programming, and layouts.
Multi-site expansion: Within two weeks, leadership confirmed plans to extend Fyma to additional clubs, including flagship locations, viewing the deployment as a low-cost way to de-risk approx. £850k refurbishment cycles.

Conclusion

Fyma transformed this gym operator’s refurbishment strategy from intuition-led to data-backed. By exposing over £80,000 of CapEx impact at a single site, Fyma demonstrated that a relatively small deployment cost can de-risk £600-£800k investment decisions and ensure every future layout, equipment order, and zone mix aligns with how members actually use the space.

For premium operators where performance, experience, and capital efficiency matter, Fyma provides decision-ready intelligence at scale.

CASE STUDY - David Lloyd

Optimising layout and equipment procurement at a leading UK gym operator

Client Background

Industry

Health & FItness

Location

UK

Information

The Problem

The Solution

Results & Metrics

Conclusion

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How accurate is your software?

How much does Fyma cost?

How quickly can you be up and running?

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